Jake Steinfeld Partners With iHeartMedia, Launches Digital Radio Channel.
Fitness personality and entrepreneur Jake Steinfeld has teamed up with iHeartMedia and Universal Music Enterprises to launch Body By Jake Radio, a 24-hour digital radio channel focused on fitness, motivation, and mental wellness. The channel launched on Monday (May 11) in connection with Mental Health Awareness Month and is free through the iHeartRadio app. According to the companies, it will blend music programming with motivational messages, fitness advice, and wellness content, featuring Steinfeld and guest speakers from fitness and mental health fields. The channel will offer day-to-day programming designed to energize listeners in the morning and relax at night.
Steinfeld, known for his Body By Jake fitness brand, helped pioneer televised fitness programming through ventures like CNN's exercise segments, FitTV, and ExerciseTV. He emphasized that Body By Jake Radio will be a unique platform where music inspires people to stay motivated every day: ‘Don’t Quit!’ Keep pushing forward, no matter what.
Jon Zellner, President of Programming Operations and Digital Music for iHeartMedia, highlighted the partnership aligning with Mental Health Awareness Month. “Mental Health Awareness Month is a powerful reminder to take care of ourselves, and we’re proud to bring Body By Jake Radio and Jake’s decades of experience to our listeners.”
Bruce Resnikoff, Chairman of Universal Music Enterprises, praised the collaboration as building on Steinfeld’s focus on music and motivation. “With Body By Jake Radio, we’re combining UMe’s catalog with programming that speaks to today’s mental health and wellness audiences — a dynamic new platform where great music and positive messaging come together to inspire globally.”
Personally, I think this initiative reflects a growing trend in media to merge fitness and wellness content. It challenges traditional radio models by offering a more immersive, personalized experience. What many people don’t realize is that Body By Jake Radio isn’t just about workouts — it’s about empowerment and self-improvement. This raises a deeper question: How can media continue to prioritize both physical and emotional well-being while still serving the same audience?”
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